![]() ![]() A teacher there persuaded him to switch from his Nikon to a plastic Holga that took square photos, a choice that would be echoed later at Instagram. “At Stanford, Systrom opted to go abroad to Florence, Italy, for the winter term of his junior year, where he focused on photography. Square photos (and later videos) have been one of the defining features of Instagram since the app first launched in 2010, and together with the company’s familiar app-store icon provided a link back to older instant-print cameras made by companies including Polaroid and Kodak.Ī Vanity Fair profile of Instagram CEO Kevin Systrom in 2013 traced the decision back to his student days on a photography course: ![]() The first video advertisements appeared in October 2014. Instagram added the ability to upload 15-second videos to its app in June 2013, with many brands having since used the feature from their official accounts. Not to mention less of a pain for advertisers to reformat ads originally shot for television. The company added that it was “especially excited about what this update means for video on Instagram, which in widescreen can be more cinematic than ever”. “It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end.” That said, the visual story you’re trying to tell should always come first,” explained its blog post announcing the news. ![]() “Square format has been and always will be part of who we are. The company is positioning the change as more about its users, unsurprisingly. ![]()
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